The Product Leadership Council

An Insights Sharing Forum for Product Management and Product Marketing Executives

Next Product Leadership Council Meeting (Video Conference — 90 minutes)

Effectively communicating the value of your product
Wednesday, June 12, 2024, 12:00pm to 1:30pm Eastern / 9:00am to 10:30am Pacific

The Product Leadership Council is an insights sharing and networking forum for product management and product marketing executives who are looking to keep on top of the latest best practices and issues that impact product success.

It is an invitation-only forum designed exclusively by and for executive leaders. Members meet via virtual video conferencing on a monthly basis to discuss a critical product management or product marketing topic.

Why join?

Gain valuable insights and strategies from product management and marketing peers to help address the most critical issues facing product executives today.

Keep on top of the latest best practices to strengthen your product differentiation, build competitive advantage, and understand proven approaches to constantly changing market conditions.

Share your experiences and insights with other product management and marketing executives.

Establish useful and valuable long-term relationships with peers and experts.

Enhance your executive leadership and professional value.

What PLC Members Are Saying

"The Product Leadership Council provides an excellent opportunity to gain powerful insights from industry experts and fellow senior-level executives. I am already using some of the takeaways to help my team think differently about key challenges we face. I very much look forward to future PLC meetings."

Jonathan L. Epstein
Director Product Management, Emergency Care Public Safety Group,
A Division of Jones & Bartlett Learning

"The sessions are very professionally run and provide an invaluable opportunity to learn and share tactics that can be immediately applied."

Joshua Duncan
SVP Product Management, DFIN Solutions

"The Product Leadership Council provides me with the opportunity to speak with other executives in a safe environment. The format allows us to really dig into critical issues and learn from each other. I give it a ten."

Woody Walker
EVP, Strategic Partnerships and Marketing Ops, CCG
Member, UCF College of Business Hall of Fame

Monthly Council Meetings

Product Leadership Council members meet monthly via virtual video conferencing to discuss a critical product management or marketing topic. Interactive discussions will be facilitated by leading industry veterans to help ensure meaningful, fruitful outcomes. Each monthly meeting will last approximately 90 minutes.

Our Next Product Leadership Council Meeting (Video Conference - 90 minutes)

Date: Wednesday, June 12, 2024    Time: 12:00pm to 1:30pm Eastern/9:00am to 10:30am Pacific.

Title: Effectively communicating the value of your product

Most product leaders seek to help their teams to do a better job at communicating the core value of their products. However, this is quite often a major source of frustration. The ability to effectively communicate the true differentiated value of your products has significant impact on the success of your products. And it has implications across your organization - impacting not only the internal reputation of the product team but the ability of other groups (sales, marketing, customer service) to do their jobs effectively.

  • Why (according to behavioral science) it is so hard for product teams to talk value?
  • What are the requirements to build a strong, differentiated value proposition?
  • What are the best practices for effectively communicating product value to customers?
  • What are some of the obstacles that can reduce our effectiveness in communicating product value?

Join now during our inaugural enrollment period at no cost.

Questions? Contact us at membership@productlc.com

Product Leadership Council Founding Sponsors

The Product Leadership Council is sponsored by Pragmatic Institute, Baron Strategic Partners, and MarketReach. Each partner brings decades of applicable experience to help provide valuable insights to Product Leadership Council members: